The International Research Project (IRP) is the most comprehensive project of the Marketing Association Amsterdam (MAA). With great pleasure and success, it has been conducting research all over the world since 1990. Commissioned by Dutch companies, eighteen dedicated students with different educational backgrounds go abroad to explore the opportunities of a foreign market. The project is affiliated to the Universiteit van Amsterdam (UvA) and the Vrije Universiteit (VU). The students receive guidance from professors facilitated by both universities. This summer the country of choice is Mexico.
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